Kelowna, British Columbia, July 21, 2016 – Sanrio Inc. and Hyper Hippo Games, a leading independent and innovative games studio in the Okanagan, have launched their first app together. hello sanrio: say hello! will be available on both Android and iOS and launches atComic-Con International: San Diego on Thursday, July 21. say hello! brings together Sanrio fans to share their love of Hello Kitty and all of her friends in a unique and safe environment.
Hyper Hippo partnered with Sanrio last fall to develop a suite of lifestyle apps themed to the new hello sanrio brand that celebrates Sanrio’s core foundation of social communication. The digital initiative supporting hello sanrio explores the world of Sanrio through Hello Kitty and multiple characters from Sanrio’s design legacy including Keroppi, Chococat, Badtz-Maru, My Melody, Pompompurin, Gudetama, and more. hello sanrio marks the first time that the company has premiered a new multi-character brand via digital content.
“The introduction of hello sanrio marks an exciting evolution in Sanrio’s history – a history that’s rooted in fostering social communication, connecting people, and nurturing friendships,” says Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. “hello sanrio adds to this rich history by creating a world in which Sanrio’s fans can engage and interact with one another and with our expansive roster of characters through a suite of apps, unique digital content and supercute products.”
say hello! is the first app to officially launch the hello sanrio suite of lifestyle apps. The app offers fans an immersive social experience on mobile devices while bringing fans together, giving them a place to connect, discover, express themselves and experience the world of Sanrio in a new way. This is the first platform of its kind for Sanrio, utilizing a broad range of applications simultaneously while connecting fans with friends, family members and other Sanrio fans, all through the uniquely supercute world of Sanrio.
“Hyper Hippo is thrilled to be working closely with Sanrio on such a globally recognized brand. say hello! is just the beginning of new and innovative ideas that will help connect friends and make more smiles around the world,” says Lance Priebe, CEO of Hyper Hippo.
About Hyper Hippo
Hyper Hippo creates virtual worlds and video games that are played by millions of fans around the world. Founded in 2012 by the creator of Club Penguin, Hyper Hippo builds games that are available on web, mobile, Steam and soon on major consoles. Based in beautiful British Columbia, Hyper Hippo brings together an exceptional team that is constantly innovating and exploring new ideas in game design. Other major titles for Hyper Hippo include Adventure Capitalist – the world’s greatest capitalism simulator and RuneScape Idle Adventures – an epic, story-driven adventure. For more information please visit www.hyperhippo.ca
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who recently celebrated her 40th Anniversary. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 35 Sanrio boutiques. For more information please visit http://www.sanrio.com and http://www.facebook.com/hellokitty.
For more information contact:
Alison Yesilcimen, Hyper Hippo Games
To learn more about hello sanrio, visit sanrio.com/hellosanrio and follow hello sanrio on Facebook (Facebook/hellosanrioapp) and Twitter (@hellosanrioapp) to be among the first to get sneak peeks, play game demos and share feedback. Check out the hello sanrio promotional video here.